Your best friend is plant-based, your partner is vegan, your brother’s a flexitarian, and your grandma…well…she thinks it all means you won’t eat her brisket. Whether your diet is driven by personal health, animal welfare, or environmental reasons, there are a whole lot of labels out there. You may be wondering what in the world all these lifestyles mean. We broke them all down here:
Flexitarian: The flexitarian invented Meatless Monday. (Okay, not really, but… maybe?) People who subscribe to this diet may try to limit their meat and poultry consumption and swap in plant-powered options where they can.
Pescatarian: This is the seafood diet. Not to be confused with the “see-food-and-I-eat-it” diet. It includes fish, dairy, eggs, and honey, but no meat or poultry.
Lacto-Ovo Vegetarian: This popular lifestyle is plant-powered, with some exceptions. OUT with the meat, poultry, and fish, and IN with the dairy products, eggs, and honey!
Lacto-Vegetarian: Same as the above, but eggs are a no-go.
Ovo-Vegetarian: Eggs, plants, and honey for the win! Meat, poultry, seafood, and dairy are not invited to this plant-themed party.
Plant-Based: These people incorporate as much plant-focused food into their diets as they possibly can. This means (mostly) avoiding all animal products and by-products. They might let their sister’s homemade honey mustard dressing slide, and still enjoy the occasional egg-based brownie or breakfast sausage.
Vegan: Power to the plant! No real wiggle room here—they abstain from meat, poultry, fish, eggs, dairy, honey, and any other animal by-products.
Whatever diet you wish to subscribe to, going cold turkey (pun intended) can feel overwhelming. And rightfully so! We've been witnessing the movement to make all meal preferences more accessible. Prepared ingredients at the grocery store (helloooo, oat milk and dairy free-cheese) have been a huge help.
If and when you're ready to put a plant-based lifestyle to the test, our Purely Plant line is a simple way to start. These meat- and dairy-free meals are made with whole-food ingredients, ready in minutes, and packed with 10 grams of clean plant protein in each and every dish!