Introducing: Purely Plant. Plant-Based, Protein Powered.

Seriously satisfying meals featuring our new plant-based protein. Made from clean, whole-food ingredients and delivered to you fresh. That’s Purely Plant—our new plant-based meal plan that gives you more freedom and flexibility to eat better and feel your best.

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Nutritious, Naturally.

Good from the Ground Up

With Purely Plant, you can enjoy plant-based meals that are powerful, flavorful, and satisfying—made from wholesome foods you can feel good about. It’s a deliciously simple, effortless approach to plant-based meal delivery:

  • Clean plant protein crafted from peas, chickpeas, and lentils
  • Vibrant veggies added to every meal by our chefs
  • Nutritionist-designed to nourish you naturally each day
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A Better Alternative

No Meal Prep, No Compromises

Leave the cooking to us—with chef-prepared selections and plant-forward ingredient swaps that make your meals easy + flavorful + nutritious:

  • Gluten-free pastas crafted from brown rice and lentils  
  • Dairy-free “cheeze" sauce of nutritional yeast, cashew butter, 
coconut milk, and butternut squash
  • And most importantly: 0 franken-foods you can’t pronounce

Our Purely Plant meals are just that: purely from plants—no meat, no dairy. They are also 100% vegetarian. Put your plant-based diet plan into action—with tasty dishes that do all the meal prep for you.

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Our Secret Sauce…

Pure Plant-Powered Protein

Our plant-based meals are powerful—and the proof is in the protein. Each Purely Plant meal features at least 10g of plant protein to help keep you full and fuel you forward:  

  • Whole-food sources of protein + other whole-food ingredients made from veggies, legumes, nuts, seeds, and grains
  • Signature plant-protein blends—crafted from minimally processed, clean sources of plant protein
  • A smart fiber solution: most Americans aren’t getting enough daily fiber, but adding just 1 plant-based meal is a simple way to increase your overall fiber intake!

It’s easy to start small. Add just one meal a day and prepare to unlock all the benefits of a plant-based diet. With Purely Plant, everyone can experience the plant-based goodness; our meals fit into most vegetarian and vegan diets and offer a satisfying mealtime solution for classic carnivores as well. 

Vegetarians. Meat Eaters.
Omnivores. Flexitarians.

Tasty Classics, New Favorites: You don’t have to be all one thing or the other. With Purely Plant, you can enjoy all of our new, delicious plant-based meals alongside our traditional Freshly fan faves. Get the best vegetarian meals (and the best meals for meat eaters)—both delivered fresh to your door:

Unwrapped Salsa Verde Burrito
Unwrapped Salsa Verde Burrito
with Purely Plant Crumbles
Indian-Spiced Chickpea Curry Bowl
Indian-Spiced Chickpea Curry Bowl
with Basmati Rice, Lentils & Veggies
Buffalo Cauliflower Mac & Cheeze
Buffalo Cauliflower Mac & Cheeze
with Garlicky Broccoli
Middle Eastern Falafel Bowl
Middle Eastern Falafel Bowl
with Garlicky Tahini Sauce & Whole Grains

Mean, Green FAQs

Are Freshly’s Purely Plant meals vegetarian meals?

Yes! They sure are. Our Purely Plant meals contain no meat whatsoever. Just plants. If you need a vegetarian meal plan or even some vegetarian meal ideas, then you’ve come to the right place. Want to know more about our meal ingredients? Ask our team! We’re here for you 24/7 and we love to talk about food.

Are Freshly’s Purely Plant meals vegan meals?

While our plant-based meals do not contain any dairy or meat products, they have not gone through the vegan certification process.

What are the benefits of a plant-based diet or replacing one meal/day with a plant-based meal?

Small changes can have a big impact—and enjoying at least 1 plant-based meal per day is a great way to ease into a more plant-based diet! Meatless Mondays? Try it with 1 meal instead of the whole day. Going cold turkey from meat to plant-based meals can be challenging, so we make it easy by helping you make small changes and embrace your plant-based diet plan in a more sustainable way.

How much protein do your Purely Plant meals have—and where does it come from?

Each of our plant-based meals contains at least 10g of protein derived from plant foods that are natural sources of protein, including whole grains (red & white quinoa, brown rice, wild rice) and legumes (lentils, chickpeas, black beans, peas, pinto beans) as well as nuts, nut butters (almond butter, cashew butter), and seeds (flaxseed, sesame seeds). Our house-made, signature plant protein is a proprietary blend that features pea protein, which was selected for its clean profile.

Ready to Eat Better?

Explore Purely Plant and the entire Freshly menu—featuring over 50 zero-cook dishes crafted on-demand by our chefs and delivered to you fresh.